#056 How to Stand Out in the Coaching Industry

In this week's episode we are talking about how you can stand out in the coaching industry. This is a question we are often asked by current coaches and those looking to train as coaches.There are lots of ways to stand out in what might seem like a crowded market. We are going to offer a number of suggestions today and the important thing is that you find what works best for you.

In this episode we discuss:

• How it is normal to feel a little lost when trying to position yourself as a coach
• The importance of being yourself and showing your potential clients who you are and how you work
• What training and accreditation can give your coaching practice
• A number of CPD options to enable you to find your own signature style to stand out
• Different methods of sharing your message and how they can set you apart from others in your industry
• The power of storytelling
• What it means to niche your business even if you feel resistant to the idea

We give you a number of ideas in this episode that relate to both independent coaches but also internal coaches too. The importance is not to see it as a one size fits all but a range of options that you can try to see which work best for you.

Click here to listen!

Click here to download episode transcript

Resources:

• Purchase our bestselling book ”Deciding to Coach”

• Take our FREE Quiz 'Which Coaching Course is Right for Me?'

• Join The Coaching Crowd Community on Facebook

• Visit our website: In Good Company (UK)

• Check out our YouTube Channel

• Work with Jo Wheatley as your Emotions Coach 

• Connect with Jo Wheatley on Instagram

• Connect with Jo Wheatley on LinkedIn

• Work with Zoe Hawkins as your Courageous Leadership Coach

• Connect with Zoe Hawkins on Facebook

• Connect with Zoe Hawkins on LinkedIn

• Connect with Zoe Hawkins on Instagram

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