6 Steps To Choosing The Right Coaching Training Provider For You

June 20, 2016


When you are looking to train as a coach to advance your career as a manager, leader or for a new career it can be confusing as there is such choice. Here are 6 key things to consider to ensure that you make the right choice for you:

  1. Qualifications – Is gaining a qualification in this area important to you? If so there are different levels of qualification available starting at Level 3 all the way up to Level 7. Here is a list (mentoring starts at Level 2) https://www.i-l-m.com/learning-and-development/qualifications-explained/coaching-and-mentoring-qualifications. With the ILM (Institute of Learning & Development) level 3 is an entry level coaching skills qualification. The Level 5 qualification is a deeper dive into more transformational coaching and is aimed at middle managers. The Level 7 is about strategy and introducing a coaching culture into an organisation so is designed primarily for those in senior, strategic roles.

  2. Content – Content is king! What sort of content is going to provide you with the skills that you are looking to develop as well as stimulate your interest in this subject? For example, do you want to work at a practical, surface level with clients or is your drive to work with clients in a transformational way? Also what are you looking to achieve in terms of personal development along the way? Most training providers will design a course which requires participants to facilitate coaching exercises as well as experience it as a coachee so they know what the experience is like for a coachee and will set up coaching duos or triads for participants to deepen this experience. This can result in a great deal of personal change for trainee coaches. A cost effective investment as you get coached while learning to be a coach. A good quality course will cover the fundamentals of coaching psychologies such as NLP (Neuro Linguistic Programming), Gestalt Therapy, TA (Transactional Analysis) and CBT (Cognitive Behavioural Therapy).

  3. Cost – There is a good degree of you get what you pay for so think about this when choosing a training provider. For example, if they are charging £500 for a coaching course then is there a reason for that? Expect to pay around £2500 for a credible and thorough Level 5 Coaching and Mentoring qualification with face to face delivery to enhance your supervision and skill development.

  4. Trainers – Different trainers delivering the same content will offer a completely different course experience. In essence the personality and experience of the coaches has a huge impact on the experience that you will have as a trainee coach. So what to look for? What are the trainer’s qualifications? What is their background? How many hours of coaching have they got under their belt? Who are their clients? What are their recommendations?             

  5. Format – Different strokes for different folks! Some people prefer an intensive experience when they are learning new skills and so prefer the duration of the course in one hit so that they can immerse themselves in the new skill. Other people would find that overwhelming and prefer to receive content in a paced way for example split into chunks. As training to be a coach can be very intense as personal development is an inherent part of the journey many trainees prefer to have time in between training days to reflect, absorb and test out their learning. However, both approaches obviously have merit and it is all about understanding your own preferred learning style and what is most effective for you.

  6. Next Steps – So depending on what you want to do after the course - think about how the course content and course providers prepare you for those next steps e.g. setting up a coaching business.

In Good Company are an ILM Accredited Centre offering Level 5 Coaching and Mentoring Certificate and Diploma. The trainers are Zoe Hawkins and Jo Wheatley. They are qualified, experienced and practising coaches with over 2000 coaching hours each. They are members of the EMCC (European Coaching & Mentoring Council) and volunteers with the EMCC as well as being Fellows of the CIPD (Chartered Institute of Personnel & Development). We train coaches across the UK. We offer phased and intensive courses. We also offer Coaching Certificates for Managers and HR Professionals. You can download a brochure from http://www.igcompany.co.uk/#!diploma/cdm7.

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